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Velveeta Vision Pro
Awards
Young Ones 2024
Gold – Experiential
Bronze – Integrated
Client
Velveeta
The Brief
Inspire Gen Z to embrace and experience the concept of "outrageous pleasure" through Velveeta. Position the brand as not just a product but a source of indulgent and unforgettable enjoyment.
The Solution
Get ready to elevate your game day snacking experience with Velveeta Vision Pro. These cutting-edge spectacles utilize revolutionary belay technology to ensure that the cheese remains the star of the show while you're glued to the game. Say goodbye to distractions and hello to uninterrupted cheesy goodness, all thanks to Velveeta Vision Pro.










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